get that venture money, or at least here are some how-to tips

There are many great ideas out there, but few ever make it from the concept phase into an actual product, and even fewer end up as profitable business ventures. Money, while not the magical pill as was proven by countless .com companies towards the end of the nineties, can however go a long way of at least helping you get out of the starting block. But with so many ideas, and just as many failures, it is not surprising that venture capitalists are very selective about where they choose to invest their assets. Any tips that might help score that money are therefore much appreciated. Conveniently, CNNMoney just published a short article titled 5 Tips to Score Venture Capital Funding, in which venture capital representatives from Safeguard Scientific, Beringea, Cross Atlantic Capital Partners, and Kodiak Venture Partners comment on what they like to see in a startup. According to the VCs the people that are behind the business plan are more important than the plan that got them in the door in the first place, since the plan is likely to change over time and it will be up to them to make sure that it does as market conditions change. Thus, the things they look for are: passion, focus, the team that has been assembled to take on the challenge at hand, uniqueness of the approach or in other words innovations, and finally a potential product that will make enough money to make it a worthwhile investment. Generally, pretty logical things and what one would expect VCs to say, the only point that I would elaborate on is the innovation part and that statement that the product needs to be different as opposed to more and better. There has to be some innovation for sure, but what needs to be kept in mind that the innovation does not need to necessarily come on the product itself, but can be on the process for creating a similar product. The market place is littered with examples where the first company to deliver a new and unique product eventually fell by the wayside after being outdone by someone who had a better process of creating a very similar clone.